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Fragrance brand is tapping into the viral TikTok trend with a limited edition drop.
November 21, 2025
By: Melissa Meisel
Sol de Janeiro is tapping into the viral 6–7 TikTok trend with a limited edition drop: Cheirosa 67 – a fragrance created directly from fan demand. Developed in under three weeks and now available, Cheirosa 67 has already generated a 14K+ waitlist – and sold more than 15K bottles in its first 48 hours. The scent is a “playful-but-polished Fruity Amber blend of mango juice, pear nectar, and amber woods: unexpected, addictive, and unmistakably Sol,” said the company. ...
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